19/99 Beauty

Why does 19/99 exist? In a youth-obsessed industry that too often exploits personal insecurities, we’re shaping a new narrative where individuals can define their own image of beauty. Whether you’re 19 or 99, we believe in doing what you want.

We believe you can do more with less. We’re building a toolkit of multi-functional, easy-to-use products that look like a little, but do a whole lot.

19/99’s multi-use essentials are designed for building, blending, buffing, smudging, and doing what you want. Makeup is an embellishment, an accessory, and above all, temporary. We embrace and find beauty in the smears, strokes, creases, and the time spent with ourselves to make up or just to touch up.

Our products are cruelty-free, vegan, and free of synthetic fragrance. We use recycled and recyclable materials wherever possible, and minimize our use of plastics. We believe it’s our responsibility to make good choices.